In order to implement the important instructions of General Secretary Jin Ping’s inspection of Guizhou’s important speech and help the revitalization of Guizhou’s Miao embroidery industry, from July 11 to 12, the Guizhou Miao embroidery industrialization development investigation group organized by the Intangible Heritage Office of the China Textile Federation went to Guiyang, Carey. The inspection team visited Miao embroidery inheritance bases, cultural and creative enterprises, handicraft workshops, museums, colleges, etc., and conducted in-depth exchanges with Miao embroidery inheritors, entrepreneurs, designers, researchers, etc., to fully understand the Miao embroidery inheritance in Guizhou For the overall situation of protection and development, scientifically and effectively formulate relevant suggestions and measures for the development of Miao embroidery industry.

　　First stop: Guiyang

　　 On July 11, the Guizhou Miao Embroidery Industrialization Development Investigation Group organized by the Intangible Heritage Office of the China Textile Federation entered Guiyang as the first stop.

Sun Huaibin, Vice President of China National Textile and Apparel Council, Lu Yin, Deputy Director of Intangible Heritage Office, Dong Qingsong, General Manager of China Textile Publishing House, Xu Yiran, Director of Digital Publishing Branch, Wang Chong, President of Liaoning Textile and Apparel Association, Guangdong Province Ding Ning, honorary chairman and party branch secretary of the Fashion Designers Association, Ye Liang, executive chairman and secretary-general of Anhui Textile Industry Association, Zhou Jin, chairman of Shandong Fashion Design Association, researcher of the Chinese Academy of Arts, embroidery major of the Chinese Society of Art Anthropology Committee Director Li Hongfu, Professor of Academy of Fine Arts of Tsinghua University, China Top Ten Fashion Designer Li Wei, Professor of Beijing Institute of Fashion Technology, China Top Ten Fashion Designer Guo Ruiping, Famous Fashion Designer, "Golden Top Award" Winner Liu Wei, Songlei Group Chairman and President of Harbin Cultural Industry Association Zeng Qingrong, founder and CEO of Beijing Rongjin Culture, Yin Lili, Director and Associate Professor Pan Mei of the Department of National Folk Arts and Crafts, Academy of Fine Arts, Guizhou University for Nationalities, and Sang Tong, Director and Associate Professor of the Department of Fashion and Fashion Design of the Academy of Fine Arts More than 20 people participated in this research activity.

On the afternoon of the same day, the launching ceremony of the China Textile Federation's investigation of the Miao embroidery industry in Guizhou was held in the colorful Guizhou Scenic Eye Cultural and Creative Park. Sun Huaibin emphasized that the members of the investigation group included leaders from industry and local associations, experts and scholars in the field of intangible cultural heritage, and Well-known designers, business entrepreneurs and representatives of media communication platforms, they will combine the industry and their own advantages from different perspectives, focusing on Miao embroidery brand building, creative capacity, R&D and design, industrialization, sales channels, policy support, etc. Put forward differentiated and targeted feasibility suggestions, so that Guizhou Miao embroidery can truly enter contemporary life.

In addition, Gao Rui, director of the SME Division of the Guizhou Provincial Department of Industry and Information Technology, Shen Honghua, director of the Economic Development Division of the Guizhou Ethnic and Religious Affairs Commission, Huang Yuanping, member of the party committee, director and deputy general manager of the colorful Guizhou Cultural Industry Group, colorful Guizhou scenery Accompanied by Peng Yang, executive director of Eye Cultural and Creative Park Transportation Management Co., Ltd. and others, the delegation visited the colorful Guizhou Scenic Eye Cultural and Creative Park. As the headquarters of Colorful Guizhou Cultural Industry Group, the Cultural and Creative Park has now built "six pavilions, one center and one center", which has become a window to showcase Guizhou intangible heritage and national culture. The Cultural and Creative Park is built with the positioning of colorful Guizhou brand incubation and intangible cultural and creative heritage. It has now become a "Colorful Guizhou" brand incubation base, an AAAA-level cultural tourist attraction with intangible heritage as the theme, and is known as the "airport's park intangible heritage" Paradise".

The delegation also visited the Guizhou Provincial Intangible Cultural Heritage Exhibition Hall. Long Youming, director of the Guizhou Provincial Intangible Cultural Heritage Protection Center, introduced that the Expo has more than 2,000 pieces (sets) related to the key projects and inheritors of Guizhou Province’s intangible cultural heritage. Real objects, more than 60 sets of real-world models, and more than 200 plates. Combining traditional methods with modern technical means, it reflects the situation of intangible cultural heritage in Guizhou three-dimensionally and concretely. Among them, Shi Liping, the provincial inheritor of Songtao Miao embroidery, has become an important window for the live inheritance, display interaction, education and training, and innovative development of Guizhou Province's textile intangible cultural heritage.

　　 Second stop: Kaili

　　 On July 12, the Guizhou Miao Embroidery Industry Investigation Group led by Sun Huaibin, Vice Chairman of China Textile Federation, arrived at the second stop-Kaili City. Kaili is the capital of the prefecture-level administrative region of Qiandongnan Autonomous Prefecture. It is located in an emerging city in the eastern part of Guizhou Province where the Miao nationality is the main and multi-ethnic population. It is known as the "Pearl of Miao-Dong". In 2008, Kaili Miao embroidery was selected as the second batch of national intangible cultural heritage list.

Under the introduction of Liu Rui, director of the Cultural Industry Office of the Kaili Municipal Party Committee Propaganda Department and head of the Miao embroidery special class, the delegation visited the Kaili Miaomei Intangible Heritage Museum, Guizhou Gumiaojiang Embroidery Industry and Trade Co., Ltd., and Kaili Meiwang. Embroidery Farmers Professional Cooperative, Xintian Ethnic Embroidery Crafts Development Co., Ltd.

Kaili Miaomei Intangible Heritage Museum is a comprehensive historical museum with an area of more than 3,000 square meters. It is divided into "ancient ethnic costumes and embroidery exhibition hall", "ancient ethnic household and daily necessities exhibition hall", "contemporary Miao embroidery crafts exhibition hall", There are four exhibition halls in the "Contemporary Miao Nationality Silver Crafts Exhibition Hall" There are more than 1,000 pieces of costumes and embroidery of the Miao and other ethnic groups since the Ming and Qing dynasties, and 152 pieces of traditional old silver ornaments. According to reports, some of the embroidery patterns on the costumes in the museum have long been lost among the folks, and they have become orphans in the world, which aroused great interest among the members of the delegation. At the same time, they conducted in-depth research and exchanges on the business status of Miaomei intangible cultural heritage.

In order to strengthen the promotion of embroidery technology in poverty-stricken areas, improve embroidery technology, labor employment and entrepreneurial skills, adopt the business model of "company + base + farmers" and "intangible heritage + poverty alleviation". By the end of 2020, a total of more than 5,000 embroiderers have been trained. Covering 12 counties and cities including Kaili and Shibing, it has drove a total of 1,100 embroidered women from registered families, recovered more than 3 million yuan of embroidered products, and realized an increase in income of more than 7,000 yuan per household, in order to promote rural women in ethnic minority areas to get rid of poverty and become rich. This broadened the channels, solved the reemployment of many left-behind women in rural areas, and realized further income increase. It not only promoted and inherited the national traditional culture, but also increased their income, and made a positive contribution to poverty alleviation.

　　 Kaili Meiwang Embroidery Farmers Professional Cooperative was established in May 2019. It is located in the Poverty Alleviation and Resettlement Community of Shangmashi, Kaili City. It is mainly engaged in the processing of ethnic minority costumes and the training of hand embroidery skills for relocated women. Covering an area of 2000 square meters, there are more than 100 sewing machines, 12 embroidery frames, and 115 employees. "Move out, be stable, and get rich." Based on the perspective of providing more jobs for poor households, Yang Mei, the head of the cooperative, promoted embroidery products with ethnic characteristics to many places in the country, and recruited many surrounding poor women who have Miao embroidery skills to establish employment. , The realization of the transition from housewives to women embroidery workers has also promoted the economic development of immigrant communities.