The Beijing Fashion Forum, with the theme of “Shaping the New Ecology of the Fashion Industry”, was held recently. As one of the important contents of China International Fashion Week (2019 Spring and Summer), this forum has attracted the participation of well-known guests such as research and production in the fashion industry at home and abroad. They focus on the theme of the forum and discuss the sustainable development of the fashion industry. Not only to create beauty for the audience, but also to make the brand more transparent, environmentally friendly and green, leading the development of the future industry.

The guests said that at present, the fashion industry has entered the stage of industrial restructuring, and green sustainable development has become a new trend and label. Under the background of the flourishing development of the global fashion industry, the organic combination of sustainable design and traditional manufacturing mode is an important force for the fashion industry to gain new growth momentum.

Zhang Qinghui, chairman of the China Fashion Designers Association, said that fashion is the yearning for a better life. It is a combination of technical beauty and artistic beauty, reflecting the current unity of productivity and production relations. Building a sustainable eco-friendly fashion is the biggest challenge facing the fashion industry and an important direction for the future development of the fashion industry. “The sustainability of the fashion industry is not only the harmonious relationship between people and nature, people and society that we advocate today, it should become the most important value in our lives and the most important part of our life style.” Zhang Qinghui stressed Point out.

Sharleen Ernster Lazear, founder of the HAH brand, former vice president of secret design at Victoria and former chief designer of Guess, believes that building a fashion brand must meet three key elements: sustainability, transparency and fun. Compared with the profit value, whether or not it has a sense of social responsibility is an important evaluation reference system for apparel companies.

According to Carry Somers, founder of the “Fashion Revolution” and director of global operations, it is the responsibility of textile and garment companies to make production more transparent. This includes both the accurate information of “who made our clothes” to the market accurately. It also includes important aspects such as the traceability of the production process, environmental protection, and the dependence of the lowest level of workers. “Transparency is a new force that can help labor-intensive companies reduce costs and is also of concern to policy makers,” adds Carry Somers. It is reported that in the past five years, inspired by the collapse of the Lana Plaza factory in Bangladesh, the “Fashion Revolution” has become the world's largest fashion sport. By publishing a transparency report covering more than 100 brands, it is committed to creating a fairer and more Transparent fashion industry.

Lisa Mazzota, multi-platform content producer and director, also emphasized the importance of transparency for the manufacture of fashion products. She believes that sewage discharge from manufacturing should not be a hidden and confidential process.

Asahi Kasei Co., Ltd., the head of the first business department of the Fiber Business Division, surrounded the green fabrics and shared the company's approach to promoting sustainable development from environmental protection: first, focusing on the natural environment, and second, focusing on improving the internal production and working environment. To this end, the company participated in the UN Sustainable Development Goals and participated in the Corporate Action Initiative advocated by the United Nations Development Programme. The use of renewable energy has increased year by year and achieved zero emissions.

Xiao Wenling, a professor at the Academy of Fine Arts of Tsinghua University and chairman of the China Fashion Designers Association, said that at present, many practitioners in the fashion industry are pursuing environmental protection, energy conservation and emission reduction through the transformation of old clothes and the reuse of surplus fabrics to achieve sustainable development. However, this is far from enough. If we want to change the status quo of the fashion industry, we must also change from the perspective of changing ideology and changing production methods to the thinking of public welfare and environmental protection on the basis that the creation has met the material needs of the people.

At this forum, Wang Lin of the General Manager of Qingdao China Textile Yilian Fashion Industry Investment Group Co., Ltd., Xia Hua, Chairman of Yiwen Group, and Zhao Huizhou, founder of Yizhihui Fashion Group, also revolved around “Take Capital and Creative Park The new power of the fashion industry, the topic, speak freely.

Wang Lin believes that at present, the main factors that restrict the transformation and upgrading of traditional clothing enterprises are design power, brand power, sales power and terminal power. In order to change this situation, China Textile Yilian Fashion Industry Investment Group established the Oriental Fashion Center in Qingdao. By integrating the outstanding designer resources at home and abroad, we have opened up the links of design, R&D, production, release and channels to promote the growth of designers. At the same time of development, it provides services to promote the transformation and upgrading of traditional enterprises.

Xia Hua combined with the development of China's textile and garment industry for 40 years, that the innovation of China's fashion industry should start from creating increments to activating stocks. In the past 15 years, Yiwen Group has been insisting on doing the Chinese handicraft workshop and bringing the embroidered mother to the global stage. It has made her feel that the national handcrafts evoke memories of Chinese traditional crafts. The traditional embroidery decoration is not only clothing, but also A generation of people respect and admire traditional culture.

Zhao Huizhou combined with the experience of his own management group suggested that young designers, in the face of capital, first understand their own design feelings and corporate appeals, and then carefully choose, so as to help the company grow.

The fashion forum was hosted by the China Fashion Designers Association and received special support from Qingdao China Textile Yilian Fashion Industry Investment Group Co., Ltd.

Hubei Boao Synthetic Fiber Co., Ltd. specializes in production and sales: polyester staple fiber, PLA fiber, polypropylene staple fiber, Two Bi-component Fiber, polyethylene staple fiber, Polypropylene Staple Fiber, two-component staple fiber, and Polypropylene Staple Fiber.